BEHIND THE BRAND

The initial idea of Humane World was derived with making the world a better place with the use of a Medical Card. Thus, creating our first exclusive card - the "Humane Medical" card. We further expanded upon this idea to create "Humane World" and the line of exclusive cards available to you today.

How often do you find yourself wondering what gift or present to get someone? In addition, having to worry about them already having this gift or not liking the gift alltogether. Does cash seem too impersonal? Are the regular gift cards too limiting? Are there way too many birthdays, anniversaries, festivals and other special occasions that require gifting?

We believe our cards are an Eco-friendly solution to these problems affiliated with cash, gift cards and other forms of gifting. Humane World also donates a percentage of our profits to local charities in our mission to make a world a better place.

THE NUMBERS

Global gift card sales have grown from $307 billion in 2017 to $430.7 billion in 2019 and is projected to hit $698.2 billion by 2024.
11% annual growth from 2015 to 2025 (present and expected).
Gifting market in India is estimated to be $50-65 billion with around $1.5 billion from digital gifting.
In India, gifting card grew 2.5 times between 2017 and 2018.
Average price of 1500 rupees for personal cards, while average price is 5000 rupees for corporate incentives.
70% of employees prefer digital methods to receive rewards and incentives compared to traditional means.
E-commerce gift card purchases have grown four times since 2017, while fashion and grocery purchases have doubled and tripled, respectively.